Great example here of some fake Tory photos. Particularly the fact that more than one hand has faked the same scene with different results. Hardly the much vaunted Tory authenticity is it?
But it’s also a pretty awful photo. A bunch of politicians in their suits lining up against a blue background. No action. No interaction. No public. No recognisable background. No story. If these politicians are talking or listening it is only to each other. Why should anyone care? And yet it has been reproduced on the websites of several Tory candidates. To show that they’re still the candidates of another, less communicative age. Even if they can use photo shop (badly).
Surely it’s time for a moratorium on these formal candidate shots. We don’t want politicians who look like ‘Westminster Man’ or ‘Town Hall man’. We want politicians who do enough active things that we can get pictures of them doing active things in their areas. If they do these cheesy pictures, fake or real, you have to ask why.
Because getting people to identify with candidates and producing materials people will read is not just sensible for getting votes. It’s important for getting people to listen to what you have to say.
Maybe the Tories should stop ploughing money into their campaigns and photo shopping efforts and get some photos of themselves talking to voters.
Maybe people would listen. And they would look less like chumps.